GIA custom research enables you to take advantage of a decade of experience in this market. Our team will customize a project to your needs and make recommendations on the best approach considering your objectives.

• Common questions from our clients:
  • What are the most important questions to ask this demo?
    
  • How can we secure candid feedback that will translate into next actions for our business?
  • What markets should we be sure to include? Southwest, Northeast, Deep South…?
  • Should we do a quick online survey first?
    
  • What age group should we concentrate on?
  • What are the best methodologies considering our goal?
  • Can we turn this around quickly?
  • We only have a concept and have no idea if this could be a business, how do we proceed?
• 40,000 GIA Secret Agents are on call nationwide, ready to invite you into their bedrooms, to hang out with their closest friends and give candid feedback on your concept, product or brand.
• Real-time information gained online through custom surveys and polls and offline through the real-life, personal interactions with Influencer Agents and their friends.
• Espionage you can trust: Specially designed in-room hangouts and slumber parties give you the authentic insight you need to move ahead.
  

Why do I need Custom Research?

• Spy Cam – I want to watch the girls interact with my product, hear their comments, see their behaviors.
  
• Classroom Discussion - I want to have experts on site to lead interactive sessions with the girls.
  
• Hangout - My client wants to participate with the girls on site.
• I need specific information per market or demo.

• 3-hour interactive immersion into the girls’ world.
• Led by a team of GIA Analysts, the 411 is tailored to meet your needs and get you thinking like a girl.
• Test your Girl IQ before leading your team into new territories. Define where the opportunities are for your team and understand where to begin the building the business.
• Your team will walk away with the crucial insights and next actions needed to succeed within the female youth market.

• While females may only be a smaller portion of your current consumer segment, you are considering them as a new or larger potential revenue opportunity.
• Developing a marketing campaign or media strategy.
• Become more informed in your marketing plans and creative concepts.
• Developing a pitch for a new client or sales meeting.
• Exploring possible new product extensions.

Providing the powerful insights necessary to succeed in the $75B female youth market.

• GIA Analysts make the translation from girl-speak into biz-speak.
• Reports are kept up-to-the minute via our trusted relationship with over 40,000 GIA Agents hosting sleepovers nationwide.
• Girl Ammo: Stay on top of emerging trends and understand how to leverage the BFF friendship networks controlled by influencers.
• Behind Enemy Lines: See what is inside her bedroom, closets, drawers, backpacks and bathroom. What is she buying and why? Who is successfully marketing to her and how?
• Spy Cam: Track the motivations behind critical spending patterns across all categories from fashion to wireless and toys to autos.
• Secret Agent IM’s: Sharing secrets and advice among their peers, you will have access to the unedited voice of this market – over 18MM strong.

• Remain current and be aware of the changing trends with this consumer
• Know what drives her purchase decisions
• Understand how to leverage your marketing and promotional dollars
• Developing a pitch for a new client or sales meeting.
• Exploring possible new product extensions.
• Find out how to better reach her through magazines, online, direct, retail and other mediums.
• To generate new product development ideas.
• Uncover brand extension opportunities.
• Improve your media message and marketing strategy.
• To learn about the influence and power of this consumer within the family purchase decisions.
• To gain a tool for exploring new business opportunities.
• To acquire inside knowledge to reach this profitable demographic at minimal expense to my team.